CREATOR CULTURE
Instagram Cruise
Reels studios, creator lounges, selfie sets, media-wall arrivals and social-first food and drinks.
THE CRUISE GALLERY
One ship.
Any brand world.
From creator-first launches to family entertainment and global watch parties, every cruise is built around moments people want to photograph, film and share.
Create my cruise ↗
DESIGNED FOR ATTENTION
Arrive. Experience. Share.
Media walls, paparazzi, selfie points, branded food and drink, live content and hands-on activity zones—all flowing through one unforgettable journey.
FOOD & FAMILY
PizzaExpress Cruise
Pizza-making, chef moments, family creators, branded tables and a slice-shaped selfie point.
FASHION & FANTASY
Barbie Cruise
Pink-carpet arrivals, styling stations, dream-box selfies and creator-led glamour on deck.
FAMILY STORYTELLING
Paddington Cruise
Marmalade treats, suitcase moments, London activities and family press content.
PLAY LONDON
Monopoly Cruise
Giant property zones, money-booth challenges, dice selfies and competitive creator content.
SPORT & SPEED
F1 Cruise
Simulators, pit-stop challenges, trophy content, sports talent and premium hospitality.
LIVE FAN ENERGY
World Cup Watch Party
Big-screen football, skills challenges, fan creators, family zones and match-night food.
IMMERSIVE MAGIC
Harry Potter Cruise
Wand activities, potion mocktails, enchanted dining and magical content points.
COLOUR & CHARACTER
SpongeBob Cruise
Bubble zones, pineapple selfies, playful food and high-energy family creator moments.
YOUR BRAND COULD BE NEXT