Your brand. The right people. London’s most compelling backdrop.
YOUR BRAND. YOUR SHIP. YOUR MOMENT. YOUR BRAND. YOUR SHIP. YOUR MOMENT.
THE SWAROVSKI CRYSTAL CRUISECONCEPT / LONDON
THE FRONT-PAGE MOMENT
Crystal light. Ariana live.
Imagine a Swarovski world on the water: a glittering arrival, jewel-toned cocktails, a crystal media wall and Ariana singing beneath the London skyline. It is the kind of cultural moment that gives guests a reason to attend and everyone else a reason to watch.
FOUR BRANDS. FOUR DIFFERENT WORLDS.
Your brand. A whole new world.
A floating beauty destination. A flavour-filled playground. A meeting point for sport. A gaming universe. One setting, completely reimagined around you.
PERKY
THE TAKEOVER
The Flavour Ship.
Bubblegum pink. Bold flavour. Big main-character energy. A floating PERKY world built for sampling, creator content and a sundowner DJ set.
Guests discover the flavours at the sampling bar, style their own product shot in the PERKY content studio, then head upstairs for a sunset set.
THE PRESS ANGLE
A floating flavour launch with the square PERKY pack at the centre of every frame.
CHARLOTTE TILBURY
THE TAKEOVER
The Pillow Talk Voyage.
A beauty destination on the river: rose-gold vanities, personalised touch-ups and a golden-hour glow deck.
Make-up masterclasses · Beauty editor appointments · Portrait studio
Explore the cruise +
THE GUEST JOURNEY
Welcome guests through a luminous arrival moment, host small-group artistry sessions, then reveal their finished looks in a professionally lit portrait studio.
THE PRESS ANGLE
A beauty-editor preview and creator masterclass, followed by a sunset portrait moment.
NIKE
THE TAKEOVER
The Movement Deck.
A floating home for sport and street culture. Pair a riverside run-club arrival with sneaker discovery, athlete conversations and recovery on board.
Begin with a riverside community run, board for a product showcase and athlete conversation, then move into a recovery lounge and creator content sessions.
THE PRESS ANGLE
A community-led product story that connects movement, design and London culture.
XBOX
THE TAKEOVER
The Next Level Cruise.
London outside. Another world inside. A green-lit gaming ship with hands-on play, creator battles and a dedicated streaming studio.
Hands-on play · Creator tournaments · Streaming studio
Explore the cruise +
THE GUEST JOURNEY
Introduce the game in a press briefing, open the hands-on stations, then bring creators together for a hosted tournament and live commentary.
THE PRESS ANGLE
A floating play-first launch, with interview slots, creator reactions and shareable tournament highlights.
01 / A DIFFERENT KIND OF ARRIVAL
London is the setting. Your story is the event.
A launch that moves with the city. A guest list with a reason to be there. A ship transformed around your brand.
Press Cruises brings together the venue, the experience and the publicity, creating an occasion for press, creators, talent and invited guests on the Thames.
THE WHOLE CITY CAN WATCH
Livestream your event. Everywhere, all at once.
Start with the platforms that make a moment move: YouTube, Instagram, TikTok, Facebook and X. Multi-camera coverage, creator cutaways, live interviews and audience reaction give the launch a second life while it is happening.
YouTubeInstagramTikTokFacebookX
MORE WORLDS ON THE WATER
From a real beauty takeover to the next big brand moment.
A whole vessel became a beauty destination—branded interiors, product discovery, food, events and press moments. Proof that a ship can become the brand world.
BEAUTY
Charlotte Tilbury
Golden-hour glow, artist masterclasses, editor appointments and a portrait studio.
SPORT
Nike
Run-club arrival, athlete conversations, product discovery and recovery on deck.
GAMING
Xbox
Hands-on play, creator tournaments, live commentary and a streaming studio.
INVITE THEM INTO YOUR WORLD.PRESS CRUISES / ON BOARD
02 / TAKE OVER THE THAMES
One river. Endless possibilities.
01
The brand takeover
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Your world, brought on board. Product reveals, immersive installations and beautifully considered spaces that give your guests something worth sharing.
PRODUCT LAUNCHES / BRAND EXPERIENCES
02
The press moment
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Bring the story closer. Host interviews, conversations and press gatherings in a setting that gives the day a distinct point of view.
PRESS DAYS / Q&As / MEDIA GATHERINGS
03
The creator cruise
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Connect your brand with creators through an experience designed for participation, conversation and content, from arrival to the final frame.
CREATOR EVENTS / CONTENT EXPERIENCES
04
The after-hours edit
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Take the celebration to the river. Sundowner receptions, intimate dinners and launch parties with the London skyline as your backdrop.
RECEPTIONS / PRIVATE DINING / LAUNCH PARTIES
A VENUE IS ONLY THE BEGINNING.
Make waves. Make headlines.
From the first invitation to the content that travels beyond the deck.
BEYOND THE GUEST LIST
One experience. So much to take away.
01 / THE EXPERIENCE
A world to step into.
Creative direction, set styling, product discovery and guest programming, developed around your campaign.
02 / THE CONNECTIONS
The right room.
Press invitations, creator selection, talent opportunities and hosted interviews, with the audience chosen to fit your story.
03 / THE CONTENT
A life beyond the deck.
Photography, filmed highlights, agreed creator deliverables and reporting. Assets designed to support the campaign after guests go home.
04 / THE AMPLIFICATION
Keep the story moving.
From live coverage to rapid social edits and press photography, every part of the experience is planned to carry the story beyond the ship.
Deliverables are agreed in your proposal. Editorial coverage is pitched and remains at each publication’s discretion.
BUILD THE UNFORGETTABLE
Turn up the conversation. Own the Thames.
Picture Burberry taking over the river for one unmistakably British night: global press, fashion’s most influential voices and Adele live against the London skyline.
THE ARRIVALBritish fashion. Global attention.THE HEADLINEAdele. Live on the Thames.THE EXPERIENCEEvery detail wears the brand.
01 / ARRIVE ICONIC
VIP speedboat entrance
Give your founders, ambassadors or headline talent a cinematic Thames arrival worthy of the cameras.
02 / GET SEEN
Paparazzi power
A striking media wall, red carpet and professional press photographers ready for the money shot.
03 / ADD STAR POWER
Talent that turns heads
Celebrity, creator and media opportunities curated around your audience and your cultural moment.
04 / ON AIR
Content from the deck
Hosted interviews, creator cutaways and social moments captured while the energy is still high.
05 / SERVE THE BRAND
Drinks made to be posted
Signature cocktails, glassware, menus and presentation styled entirely around your campaign world.
06 / MAKE IT DELICIOUS
Edible brand theatre
Chef-led menus, jewel-box desserts and product-inspired dining that looks as good as it tastes.
07 / CAPTURE EVERYTHING
Your content machine
Portraits, interviews, unboxings and product shots created in dedicated branded content spaces.
08 / STAY EVERYWHERE
The campaign after the cruise
Hero film, rapid social edits, press photography and reusable assets built to keep your launch alive.
Don’t just host an event. Create the night everyone wishes they were at.
PERKY
